It’s more than just a waterproof towel

Shop Now

As moms, we’re superheroes. Our job is to make the impossible happen.

After one too many sticky, sandy days at the beach, we set about solving the problem like only moms can. That’s when the Wowel was born – one side for you, one side for the sand. It’s more than just a waterproof towel; it’s an eco-friendly, dryer-safe way to enjoy a fuss-free day at the beach. 

So wrap your Wowel around your shoulders and take to the sand. Because you don’t have to be a superhero to make the impossible happen. But the cape sure helps.

Read More